Weekender: Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge

Signup | Forward Weekender Oct.​ 24,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Reed Exhibitions Digital Marketing Summit | December 1-3 Embark on a self-guided adventure through the most important topics, tactics and tech in marketing today, all from the comfort of your home. Get your free pass   Column Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge A creative new spot addresses the nature gap and urges people to reset their "normal" lives during the pandemic via exploration. Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots. Ocean Spray builds on viral attention with first national Hispanic marketing campaign Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries. Sponsored Content by Mutesix Want to 3x your revenue this holiday season? E-commerce revenue for BFCM is projected to top $50 billion, and overall online sales this year will hit a trillion for the first time ever. Learn how to get ahead from the experts at MuteSix. Register here for their next live event. Kool-Aid Man crashes Halloween with reverse trick-or-treating The Kraft Heinz brand is the latest to make the most of a holiday that has been turned on its head by the coronavirus pandemic.  KitKat gives its slogan a break for its 85th anniversary To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel. Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game While sports marketers don't expect a mass of advertisers to drop out, the makeup of brands participating and how they affirm their commitments could be seriously altered by the pandemic. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform. How Burton Snowboards Optimized D2C Business Learn how Burton boosted their D2C channels and improved customer visibility across their systems in this webinar. Learn More From Our Library Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID View all resources Best of What We're Reading The Verge HBO Max has 28.7 million subscribers, but not all of them are actually watching yet The Verge ViacomCBS announces major streaming reorganization just days after Disney did the same Gizmodo Amazon Isn't Even Hiding Its Intentions Anymore The Hill Super Bowl could be moved to March: Packers CEO Bloomberg EU's Failure to Hit Google Where It Hurts Is a Lesson for U.S. Bloomberg Google's Antitrust Fights Could Stretch Far Beyond Washington Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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