[Case Study Guide] 6 SMS Campaigns From Leading Brands

Due to COVID-19, the majority of holiday shoppers will rely on e-commerce—nearly 75% of US adults plan to complete their holiday shopping primarily online. Last holiday season, smartphones drove over $50 billion in sales, and the impact of mobile is expected to be even greater this year. Marketers need an effective strategy to reach mobile shoppers—and drive revenue.  

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Text messaging, a channel that over 50% of the top 1,000 retailers are using, is one proven strategy for directly engaging shoppers, building loyalty, and driving revenue—resulting in performance like 25x+ ROI. Explore our case study guide to see winning SMS marketing campaigns from 6 innovative brands including: 
  • Steve Madden: encouraging purchases by sending "must-have" item alerts 
  • Bandier: creating a VIP experience with early access to shop

  • Milani Cosmetics: building excitement around a new product launch

Explore the interactive case study guide to see all 6 creative campaigns, and learn how you can use SMS to engage subscribers, build loyalty, and drive more sales.

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