Oct. 27 - Burger King stunt summons McDonald's spirit | Kind pays fitness fees to step up Clif battle

Kind will pay fitness expenses for fans of energy bars — even its competitors'; Booking.com plugs eclectic towns to honor America's 'cultural mosaic'; Forrester: Marketing will shift to localized, loyalty-based efforts in 2021; Can retailers reinvent holiday cheer in a pandemic? View online | Signup | Forward

Daily Dive Oct.​ 27,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Cheetah Digital Be a Marketing Maverick Hear from Mavs CEO Cynthia Marshall about building a better culture around diversity and inclusion and how marketers can support this mission. Reserve your spot.   Burger King summons the spirit of Ronald McDonald in spooky stunt The chain appears to be ramping back up its snarky sparring with competitors after the fast food space sought other ways to cut through during the pandemic. Kind will pay fitness expenses for fans of energy bars — even its competitors' With the launch of its new energy bar, Kind escalates its marketing battle with competitor Clif and gets in on the accelerating at-home exercise trend. Booking.com plugs eclectic towns to honor America's 'cultural mosaic' Timed around the election, a new campaign spotlights lesser-known communities across the country and travel's power to bridge cultural divides. Sponsored Content by Validity A crash-course in improving email delivery Understand the concepts affecting deliverability, and how to better reach your audience, with this foundational guide. Download here. Forrester: Marketing will shift to localized, loyalty-based efforts in 2021 Greater difficulties in tracking consumers and a weaker economy may drive strategic changes, including brands trimming budgets for sports sponsorships. Deep Dive Can retailers reinvent holiday cheer in a pandemic? Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy. Deep Dive 2020's bevy of brand refreshes reflect new marketing mandates The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented. Read more news How One Gym Used Personalized Offers to Stay Afloat Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Webinar - on demand How Shopper Data Transformed Burton Snowboard’s D2C Strategy By studioID Trendline The Evolution of Private Label Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID View all resources What We're Reading The Drum Women in marketing leadership roles soar, diverse representation lags far behind Bloomberg After Going All-In on Amazon, a Merchant Says He Lost Everything Axios Scoop: The Lincoln Project is becoming a media business Suggest a story we should read Upcoming Events How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET How to Deliver a Contactless Holiday Experience Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. JotForm announces Tables, a no-code spreadsheet-powered database platform for teams Press release from JotForm Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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