Weekender: TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

Signup | Forward Weekender Oct.​ 17,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Magellan AI Are the right podcasts in your Q4 plan? Podcasts are starting to sell out of ad inventory for the holiday season but you can still edge out your competition. See how your campaigns size up. Read now.   Deep Dive TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future? Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes. Bud Light dials up seltzer sampling with at-home trials After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving. Honda leans into 'rewilding' trend with John Cena as its voice Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness. Sponsored Content by Validity A crash-course in improving email delivery Understand the concepts affecting deliverability, and how to better reach your audience, with this foundational guide. Download here. Walmart again turns to parking lots for family-friendly experiences The retail giant offered virtual camps and drive-in movies this summer, and is now hosting Halloween and college football events. Despite pandemic, Hilton launches new global campaign with a toast to travel Americans are itching to get back to leisure travel and creating new memories, per the chain's research, but it remains unclear how ready they really are. Disney enshrines streaming as 'primary focus' amid broad media reorganization A recent move to debut Pixar's upcoming "Soul" on Disney+ is indicative of the entertainment giant's strategy — and a grim portent for theater owners. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Pandemic forces Halloween candy makers to get creative to protect $5B in sales Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets. How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Playbook How Retailers Need to Prepare for the 2020 Holiday Season By studioID Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Playbook Strategic Moves for the New E-Commerce Landscape By studioID View all resources Best of What We're Reading Adweek Stan Richards Departs the Agency He Founded After Fallout Over Calling a Campaign ‘Too Black’ Adweek With $90 Million in Media Spend, Droga5 Launches Largest-Ever Brand Campaign for Accenture CNN YouTube CEO won't say if company will ban QAnon Ad Age COVID wave of simplification has marketers pulling back on products Ad Age NBCU elevates Linda Yaccarino to chairman, global advertising and partnerships The Wall Street Journal Business Insider Parent Nears Deal to Buy Controlling Stake in Morning Brew Suggest a story we should read Upcoming Events How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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