Oct. 12 - Honda leans into 'rewilding' with John Cena | Trolli debuts video game with QR codes

Trolli debuts video game to win over young consumers; PepsiCo speeds up shift toward streaming, digital as holidays loom; Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic View online | Signup | Forward

Daily Dive Oct.​ 12,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Magellan AI Are the right podcasts in your Q4 plan? Podcasts are starting to sell out of ad inventory for the holiday season but you can still edge out your competition. See how your campaigns size up. Read now.   Honda leans into 'rewilding' trend with John Cena as its voice Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness. Trolli debuts video game to win over young consumers Hidden on a secret website, the Ferrara brand's "Deliciously Dark Escape" can be accessed by scanning QR codes on special packages of the gummy candy. PepsiCo speeds up shift toward streaming, digital as holidays loom With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week. Sponsored Content by Validity 1 in 6 emails never reach the inbox Do you know where your emails are going? We break down the keys to deliverability and help you benchmark your own program's success. Download the report. Column Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year. Read more news How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Brand Studio Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Brand Studio Trendline The Evolution of Private Label View all resources What We're Reading Politico Feds may target Google’s Chrome browser for breakup Axios Exclusive: Tech coalition opposes Trump anti-racism training ban Adweek Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal Fast Company Does Walmart have an Amazon Prime Day-style event? Yes, and so do Target and Best Buy this year Suggest a story we should read Upcoming Event How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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