Oct. 19 - Bruce Willis reboots 'Die Hard' for Advance Auto Parts | CMOs must reinvent roles as pandemic endures

Forrester: CMOs will need to reinvent roles as pandemic's impact endures; Hormel Black Label doles out pandemic fashion with bacon-scented masks; Don Julio honors founder, bartenders in largest campaign to date; TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future? View online | Signup | Forward

Daily Dive Oct.​ 19,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Reed Exhibitions Digital Marketing Summit | December 1-3 Embark on a self-guided adventure through the most important topics, tactics and tech in marketing today, all from the comfort of your home. Get your free pass   Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots. Forrester: CMOs will need to reinvent roles as pandemic's impact endures Economic challenges going into 2021 will expose the deficiencies of some marketing technologies, systems and processes that were able to survive under stronger growth. Hormel Black Label doles out pandemic fashion with bacon-scented masks Breathable Bacon face coverings link an olfactory experience to the thought of Hormel as consumers go about their daily lives. Don Julio honors founder, bartenders in largest campaign to date The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic. Deep Dive TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future? Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes. Read more news How Burton Snowboards Optimized D2C Business Learn how Burton boosted their D2C channels and improved customer visibility across their systems in this webinar. Learn More From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By studioID Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Playbook How Retailers Need to Prepare for the 2020 Holiday Season By studioID Playbook Strategic Moves for the New E-Commerce Landscape By studioID Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID View all resources What We're Reading TechCrunch IAB Europe’s ad tracking consent framework found to fail GDPR standard Campaign IPG to keep pay reductions for top executives for rest of 2020 Ad Age Life insurance marketing heats up as pandemic fuels interest Suggest a story we should read Upcoming Event How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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