Weekender: Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic

Signup | Forward Weekender Oct.​ 10,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Salesforce Datorama 3 Steps to Effective Data Measurement Make the most of your data with a marketing intelligence strategy. Check out the Marketing Intelligence Playbook to see the 3 key steps.   Column Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year. Kraft asks consumers to 'send noods' in latest marketing provocation A spot starring Vanessa Bayer riffs on the sexually suggestive pun, part of a broader campaign that looks to provide comfort during the pandemic. Instagram brings shopping to Reels, IGTV as commerce commands social spotlight Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok. How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon. Social listening enabled Kroger's speedy pandemic marketing response Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week. Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences. How Comcast Uses Identity Marketing to Reach Gen Z Explore how Comcast leveraged identity marketing to develop successful customer acquisition campaigns and attract new, lifelong customers. Watch Now From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By Playbook How Retailers Need to Prepare for the 2020 Holiday Season By View all resources Best of What We're Reading Ad Age WarnerMedia names Jean-Paul Colaco as new ad sales chief CNBC Airbnb seeks to raise roughly $3 billion in IPO Variety Roku CMO Matthew Anderson Will Exit to Join James Murdoch’s Lupa Systems AdExchanger EMarketer Revises Its Digital Ad Spend Forecast Upward (Yes, There's Actually Some Good News) The Wall Street Journal AT&T CEO Says Big HBO Bet Will Pay Off in Long Run Ad Exchanger The Top 6 Things You Should Know About CVS’ Retail Media Network Suggest a story we should read Upcoming Events How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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