Oct. 26 - 2020's bevy of brand refreshes | Oreo builds asteroid-safe vault to guard cookies

Mondelez builds protective vault to guard Oreos from passing asteroid; Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability; E-commerce retailer Zulily celebrates women in holiday campaign; Babe Wine sells out of 'Election Night Survival Kits' as voters cope with stress View online | Signup | Forward

Daily Dive Oct.​ 26,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Cheetah Digital Be a Marketing Maverick Hear from Mavs CEO Cynthia Marshall about building a better culture around diversity and inclusion and how marketers can support this mission. Reserve your spot.   Deep Dive 2020's bevy of brand refreshes reflect new marketing mandates The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented. Mondelez builds protective vault to guard Oreos from passing asteroid In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely. Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos. Sponsored Content by Epsilon Start building contactless loyalty with your customers Seventy-nine percent of the world is using contactless payments. Walk away with actionable insights for improving contactless customer experiences. Download the guide today. E-commerce retailer Zulily celebrates women in holiday campaign To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels. Babe Wine sells out of 'Election Night Survival Kits' as voters cope with stress While other brands encourage people to register and vote, the AB InBev brand took a playful approach, selling a stress ball, tissues and a pillow donning the words "scream here." Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March. Column Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge A creative new spot addresses the nature gap and urges people to reset their "normal" lives during the pandemic via exploration. Read more news How One Gym Used Personalized Offers to Stay Afloat Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Webinar - on demand How Shopper Data Transformed Burton Snowboard’s D2C Strategy By studioID Trendline The Evolution of Private Label Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID View all resources What We're Reading The New York Times Dunkin' Brands Is in Talks to Sell Itself and Go Private The Wall Street Journal Facebook Prepares Measures for Possible Election Unrest Bloomberg Biden Win Could Curb Deals, Revive Net Neutrality in FCC Pivot Suggest a story we should read Upcoming Event How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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