Oct. 15 - Budweiser duets with Halsey | CMOs race to address pandemic behavior changes

CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds; Rite Aid joins ranks of retailers with digital media platforms for ads; Bud Light dials up seltzer sampling with at-home trials View online | Signup | Forward

Daily Dive Oct.​ 15,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Magellan AI Are the right podcasts in your Q4 plan? Podcasts are starting to sell out of ad inventory for the holiday season but you can still edge out your competition. See how your campaigns size up. Read now.   Budweiser duets with Halsey on documentary spot, poetry and merch The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content. CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds While more than half of chief marketers have been affected by the health crisis, there are stark differences between how prepared and unprepared executives are handling the challenges. Rite Aid joins ranks of retailers with digital media platforms for ads The retailer joins competitors such as Walmart, Target and CVS in helping brands reach its consumers. Bud Light dials up seltzer sampling with at-home trials After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving. Read more news How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Trendline Developments and Trends in Holiday Shopping Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Playbook Strategic Moves for the New E-Commerce Landscape By studioID View all resources What We're Reading Ad Age The leader of Walmart's ad business departs Variety Amazon Nabs NFL Playoff Game Streaming Deal, to Be Shared With ViacomCBS MediaPost Publicis Groupe Organic Revenue Drops 5.6% In Q3 2020 CNBC Despite ratings decline, NBA still sees a bright future for its $150 million patch sponsorship program Suggest a story we should read Upcoming Events How Shopper Data Transformed Burton Snowboard’s D2C Strategy Oct. 19, 2020 - Oct. 19, 2020 | Webinar 2pm ET How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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