Oct. 14 - Bud Light Seltzer pivots to at-home trials | Kraft pulls 'send noods' ads after backlash

Kraft pulls provocative 'send noods' ads after drawing ire online; SheaMoisture showcases Black female artists in purpose-driven spot; Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun; Walmart again turns to parking lots for family-friendly experiences View online | Signup | Forward

Daily Dive Oct.​ 14,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Magellan AI Are the right podcasts in your Q4 plan? Podcasts are starting to sell out of ad inventory for the holiday season but you can still edge out your competition. See how your campaigns size up. Read now.   Bud Light dials up seltzer sampling with at-home trials After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving. UPDATED Kraft pulls provocative 'send noods' ads after drawing ire online While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry.  SheaMoisture showcases Black female artists in purpose-driven spot Amid the global movement for racial and gender equality, the Unilever brand pledges proceeds from every product sold to invest in businesses owned by Black women. Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company. Walmart again turns to parking lots for family-friendly experiences The retail giant offered virtual camps and drive-in movies this summer, and is now hosting Halloween and college football events. Is the ad world's push for racial justice a moment or a movement? Four months after George Floyd's death, the ongoing need for brands and agencies to ensure diversity in their organizations and campaigns was addressed by several panels during Advertising Week. Deep Dive Pandemic forces Halloween candy makers to get creative to protect $5B in sales Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets. Read more news How P.volve Increased Services in 2020 Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Trendline The Evolution of Private Label Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID View all resources What We're Reading The New York Times Google Employees Are Free to Speak Up. Except on Antitrust. Adweek With $90 Million in Media Spend, Droga5 Launches Largest-Ever Brand Campaign for Accenture AdExchanger Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul The Wall Street Journal Business Insider Parent Nears Deal to Buy Controlling Stake in Morning Brew Suggest a story we should read Upcoming Event How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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