Oct. 23 - Molson Coors' playbook for navigating chaos | Unilever hikes spending on 'manpower-intensive' digital efforts

Unilever plans spending jump on 'manpower-intensive' digital marketing; Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge; Growth rate for ad spending on e-commerce sites will max out in 2020, eMarketer finds; Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland View online | Signup | Forward

Daily Dive Oct.​ 23,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Reed Exhibitions Digital Marketing Summit | December 1-3 Embark on a self-guided adventure through the most important topics, tactics and tech in marketing today, all from the comfort of your home. Get your free pass   Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March. Unilever plans spending jump on 'manpower-intensive' digital marketing CEO Alan Jope highlighted the effectiveness of digital campaigns in Q3, including steps to ensure its ads were seen in brand-safe environments. Column Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge A creative new spot addresses the nature gap and urges people to reset their "normal" lives during the pandemic via exploration. Sponsored Content by Marketing Dive's studioID Increase customer lifetime value, year-round Increasing the number of products per purchase and encouraging more frequent purchases is key to developing customer lifetime value. Find out how in this webinar. Growth rate for ad spending on e-commerce sites will max out in 2020, eMarketer finds The pandemic has accelerated the pace of brands placing ads on e-commerce sites, with the next wave of players expected to include eBay and Etsy. Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year. Deep Dive Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform. Read more news How Burton Snowboards Optimized D2C Business Learn how Burton boosted their D2C channels and improved customer visibility across their systems in this webinar. Learn More From Our Library Webinar - on demand Turning Returns & Exchanges into Revenue Opportunities By studioID Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By studioID Trendline Developments and Trends in Holiday Shopping Trendline The Evolution of Private Label View all resources What We're Reading Gizmodo Amazon Isn't Even Hiding Its Intentions Anymore The Hill Super Bowl could be moved to March: Packers CEO The Correspondent Blockchain, the amazing solution for almost nothing Bloomberg YouTube Is So Flooded With Political Ads It Can't Place Them All Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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