Oct. 20 - Avocados From Mexico's Super Bowl exit signals big changes | Gap's holiday campaign debuts early

Gap wraps up 2020 with hopeful holiday campaign; KitKat gives its slogan a break for its 85th anniversary; Ocean Spray builds on viral attention with first-ever Hispanic marketing campaign; Google hit with DOJ antitrust suit alleging outsized control of search View online | Signup | Forward

Daily Dive Oct.​ 20,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Reed Exhibitions Digital Marketing Summit | December 1-3 Embark on a self-guided adventure through the most important topics, tactics and tech in marketing today, all from the comfort of your home. Get your free pass   Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game While sports marketers don't expect a mass of advertisers to drop out, the makeup of brands participating and how they affirm their commitments could be seriously altered by the pandemic. Gap wraps up 2020 with hopeful holiday campaign The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said.  KitKat gives its slogan a break for its 85th anniversary To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel. Sponsored Content by Decibel Digital experience and conversion: 2021 industry benchmarks Trillions of digital behaviors. 4.1 billion user sessions. One industry benchmark report. View now. Ocean Spray builds on viral attention with first-ever Hispanic marketing campaign Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries. UPDATED Google hit with DOJ antitrust suit alleging outsized control of search Anticipated for months, the complaint filed Tuesday invokes Section 2 of the Sherman Act and calls the tech giant's business practices "anticompetitive and exclusionary." Read more news How Burton Snowboards Optimized D2C Business Learn how Burton boosted their D2C channels and improved customer visibility across their systems in this webinar. Learn More From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By studioID Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Playbook How Retailers Need to Prepare for the 2020 Holiday Season By studioID Playbook Strategic Moves for the New E-Commerce Landscape By studioID Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID View all resources What We're Reading Ad Age Ad industry will remain virtual until there is a vaccine: Ad Age survey The Wall Street Journal AT&T Chief Says Tech Giants Hold Too Much Power Over Streaming Digiday 'Double what we would normally pay': Unstable fourth quarter TV ad market is pushing up prices Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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