Oct. 21 - P&G sales surge amid $100M ad investment | Banana Republic ends TV hiatus with holiday spot

Banana Republic ends 15-year TV hiatus with new holiday spot; Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds; Danone's Volvic water spotlights environmental protectors in its global media; Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game View online | Signup | Forward

Daily Dive Oct.​ 21,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Reed Exhibitions Digital Marketing Summit | December 1-3 Embark on a self-guided adventure through the most important topics, tactics and tech in marketing today, all from the comfort of your home. Get your free pass   P&G sales surge amid pivot to digital, $100M investment in advertising The CPG giant's latest quarterly earnings underscore a successful strategy to address changing consumer behaviors, an advantage that could endure once the pandemic fades. Banana Republic ends 15-year TV hiatus with new holiday spot Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season. Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value. Sponsored Content by Marketing Dive's studioID Increase customer lifetime value, year-round Increasing the number of products per purchase and encouraging more frequent purchases is key to developing customer lifetime value. Find out how in this webinar. Danone's Volvic water spotlights environmental protectors in its global media Grants will be awarded to the three winning NGOs, nonprofits or social businesses that are committed to sustainability. Avocados From Mexico ends 6-year Super Bowl ad streak, signaling bigger changes for the big game While sports marketers don't expect a mass of advertisers to drop out, the makeup of brands participating and how they affirm their commitments could be seriously altered by the pandemic. Gap wraps up 2020 with hopeful holiday campaign The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said.  Read more news How Burton Snowboards Optimized D2C Business Learn how Burton boosted their D2C channels and improved customer visibility across their systems in this webinar. Learn More From Our Library Webinar - on demand Understanding Your Audience to Build a Better Customer Experience By studioID Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Trendline Developments and Trends in Holiday Shopping Trendline The Evolution of Private Label Playbook Strategic Moves for the New E-Commerce Landscape By studioID Webinar - on demand How to Achieve Peak Shopping Season Readiness By studioID View all resources What We're Reading Bloomberg EU's Failure to Hit Google Where It Hurts Is a Lesson for U.S. The Wall Street Journal Netflix Subscriber Growth Slows Amid Heightened Competition The Verge ViacomCBS announces major streaming reorganization just days after Disney did the same Ad Age Interpublic Group of Cos. names Philippe Krakowsky as successor to Michael Roth Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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