Oct. 7 - P&G embraces social 'progress, not perfection' | Teens' evolving brand preferences boost newcomers

Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike; How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth; Social listening enabled Kroger's speedy pandemic marketing response; Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search View online | Signup | Forward

Daily Dive Oct.​ 7,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama 3 Steps to Effective Data Measurement Make the most of your data with a marketing intelligence strategy. Check out the Marketing Intelligence Playbook to see the 3 key steps.   P&G's pledge for social change embraces 'progress, not perfection' In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week. Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences. How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel. Social listening enabled Kroger's speedy pandemic marketing response Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week. Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search Working with a "Top Chef" star, Nissin Foods will award one winner $10,000, a 50-year supply of ramen and a mentorship with its president and CEO. How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon. Read more news How Comcast Uses Identity Marketing In this on-demand webinar, learn how marketers at Comcast designed profitable promotions for the Gen Z market with identity marketing. Watch Now From Our Library Trendline Developments and Trends in Holiday Shopping Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio Playbook How Retailers Need to Prepare for the 2020 Holiday Season By Brand Studio View all resources What We're Reading Ad Exchanger House Report Calls For "Structural Separation" Of Big Tech (It’s 449 Pages, So Here’s Your Much-Needed TL;DR) Variety Roku CMO Matthew Anderson Will Exit to Join James Murdoch’s Lupa Systems Ad Age Microsoft, Verizon-backed startup rolls out ad tech to 2,500 Walgreens stores Suggest a story we should read Upcoming Event How One Fitness Company Is Shaping Up Their Business With Personalized Offers Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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