Oct. 6 - Kraft asks consumers to 'send noods' | How Kimberly-Clark navigates digital

How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden; McDonald's continues celebrity menus with reggaeton star J Balvin; Secret provides direct assistance to support women affected by COVID-19; Frosted Mini-Wheats fights pandemic boredom with 'Morning Craze' board game View online | Signup | Forward

Daily Dive Oct.​ 6,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama 3 Steps to Effective Data Measurement Make the most of your data with a marketing intelligence strategy. Check out the Marketing Intelligence Playbook to see the 3 key steps.   Kraft asks consumers to 'send noods' in latest marketing provocation A spot starring Vanessa Bayer riffs on the sexually suggestive pun, part of a broader campaign that looks to provide comfort during the pandemic. How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon. McDonald's continues celebrity menus with reggaeton star J Balvin With drive-thru, digital and delivery as bright spots during an otherwise tough period, the chain continues to target young, digitally savvy diners. Sponsored Content by Mutesix MuteSix ($4B DTC rev) releases its Q4 playbook Want to triple your revenue this holiday season? Join MuteSix for their event with Klaviyo, Justuno and Yotpo to learn how to maximize sales through email, SMS and CRO. Register here. Secret provides direct assistance to support women affected by COVID-19 As the pandemic sets back gender equality, the P&G brand teamed with WNBA players for a social media effort and TV spot during the league's finals. Frosted Mini-Wheats fights pandemic boredom with 'Morning Craze' board game Amid higher demand for board games during the pandemic, the Kellogg brand can boost membership for its loyalty program. Read more news How Comcast Uses Identity Marketing In this on-demand webinar, learn how marketers at Comcast designed profitable promotions for the Gen Z market with identity marketing. Watch Now From Our Library Trendline Developments and Trends in Holiday Shopping Webinar - on demand How to Drive Demand to Your App in a Post COVID-19 Era By Brand Studio View all resources What We're Reading Adweek Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns Variety Amazon Expands NFL 'Thursday Night Football' Content on Prime Video, Twitch Venture Beat G Suite is now Google Workspace because 'work is no longer a physical place' Search Engine Land Bing rebrands as Microsoft Bing, expands Give with Bing Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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