Jan. 8 - CMOs dish on 'existential crisis' at CES | KFC offers bowl haircuts

KFC brings back iconic '90s hairstyle to promote Famous Bowls meal; Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds; Mastercard drops name from logo, banks on symbol-only mark; 7 trends set to shape marketing in 2019 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 8,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. At CES, CMOs dish on the 'existential crisis' tech has created for marketing "If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday. KFC brings back iconic '90s hairstyle to promote Famous Bowls meal Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter. Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl. Mastercard drops name from logo, banks on symbol-only mark The company will now solely use its red and yellow interlocking circles to represent its brand in order to stand out on digital platforms. Deep Dive 7 trends set to shape marketing in 2019 The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch. Microsoft queued as first sponsor of Spotify Discover Weekly playlists The streaming platform's free service is beta testing a sponsorship that lets brands insert audio and video ads into breaks between songs. P&G combats 'mass disruption' with slew of digital-first products at CES Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation. Read more news What We're Reading Adweek Q&A: IHOP's CMO Discusses IHOb and the Toughest Aspect of Being a Challenger Brand CNBC Burberry is running its first Lunar New Year ad — but some people are calling it creepy The Drum The growing complexity of the agency model for marketers Retail Dive Holiday spending sleighs Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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