Weekender: Athleta bucks 'girls in sports' stereotypes with back-to-school push

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Marketing Dive's Top News Weekender | Aug.​ 11,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Why human connections matter in the digital age Join experts from IBM as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Register now→ Athleta bucks 'girls in sports' stereotypes with back-to-school push The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers. Campbell's VP of digital acceleration races against quickly evolving consumers In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change. IHOP's burger sales jumped 4x following controversial name-change stunt Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media.  KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy. YouTube to soon overtake Facebook as second-most visited site, analysis finds Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search. Recommended For You Improve your recommendations: click here to update your profile. Privacy is dead, long live privacy After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency. Best of What We're Reading Adweek Here's the Toys R Us Rebranding That Never Saw the Light of Day Food Dive MillerCoors pulls millennial-focused beer 6 months after launch AdAge Takeaways from Papa John's awwwwkward earnings report Retail Dive J. Crew bets on brand loyalty with new membership program Food Dive Whole Foods launches curbside pickup for Prime members Mobile Marketer L'Oréal brings AR makeup sampling to Facebook Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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