August 14 - Supreme brand takes over New York Post | How Nectar Sleep stays refreshed
Comic Dive: Bitcoin Bank; Nectar Sleep stays refreshed with Big Data and Trump-Putin 'grumpy brain' ads; Oreo supports left-handed struggles with special packs that open from the opposite end; Coca-Cola takes stake in BodyArmor in effort to unseat Gatorade
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Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.
As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.
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