August 09 - Impossible Foods' mission film blasts off | Airbnb flubs experiential push

Airbnb calls off Great Wall sleepover contest following pushback from China; Privacy is dead, long live privacy ; Adweek: WPP scores 2 big account wins with Mondelez, Mars ; Stella Artois urges drinkers to savor every sip in new mindfulness audio guide View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 9,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Why human connections matter in the digital age Join experts from IBM as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Register now→ Impossible Foods launches first mission campaign with astronaut short film Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push.  Airbnb calls off Great Wall sleepover contest following pushback from China The competition was meant to promote China as a destination and would have featured a gourmet dinner and traditional music at the landmark. Deep Dive Privacy is dead, long live privacy After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency. Adweek: WPP scores 2 big account wins with Mondelez, Mars Mondelez added GroupM to the list of media agencies that it works with, while ​Mars has reportedly selected the shop for its consolidated media planning and buying functions.  Stella Artois urges drinkers to savor every sip in new mindfulness audio guide StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app. Q&A Campbell's VP of digital acceleration races against quickly evolving consumers In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change. YouTube to soon overtake Facebook as second-most visited site, analysis finds Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search. Column Comic Dive: Cola War Mania Pepsi perseveres over Coca-Cola on a historic stage in the latest round between the soda giants. Read more news What We're Reading Adweek Here's the Toys R Us Rebranding That Never Saw the Light of Day Bloomberg Tribune Files $1 Billion Suit Against Sinclair as Deal Scrapped Mobile Marketer Pinterest opens its max width ad format to all brands Food Dive Whole Foods launches curbside pickup for Prime members Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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