August 06 - IHOP plugs name-change results | Athleta signs up for school sports

Athleta bucks 'girls in sports' stereotypes with back-to-school push; Starbucks partners with NYSE owner on bitcoin startup; Facebook intensifies search for new CMO, Ad Age reports ; Stopping influencer fraud: Who, what and where to look for signs of trouble View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 6,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Why human connections matter in the digital age Join experts from IBM as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Register now→ IHOP's burger sales jumped 4x following controversial name-change stunt Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media.  Athleta bucks 'girls in sports' stereotypes with back-to-school push The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers. Starbucks partners with NYSE owner on bitcoin startup It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal. Facebook intensifies search for new CMO, Ad Age reports Current marketing chief Gary Briggs announced plans to resign in January, but will stay with the embattled company until a replacement is found.   Opinion Stopping influencer fraud: Who, what and where to look for signs of trouble More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for. Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment.  Study: Millennials drive buzz around Shark Week's 30th anniversary New data shows the Discovery Channel generated the highest level of excitement in several years following the annual programming event. Column Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned A sugary beverage maker looks to win back teen tastes, a fashion label suits up fighters and a funeral price comparison site goes head-to-head with the Transport of London in this week's picks.  Read more news What We're Reading Food Dive PepsiCo's Indra Nooyi to leave CEO post after 12 years at the helm AdExchanger Crimson Hexagon Regains Partial Access To Facebook And Instagram, Investigation Is Ongoing Retail Dive J. Crew bets on brand loyalty with new membership program Digiday 'Corporate drama almost every day': Behind strong sales, deep discontent at Good and Upworthy MediaPost Sinclair, Tribune Hit With Antitrust Suits By Advertisers Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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