Weekender: Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date

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Marketing Dive's Top News Weekender | July​ 7,​ 2018 BROUGHT TO YOU BY — Drift "This Won't Scale" – FREE Book Here's 40 of the Drift Marketing Team's secret marketing playbooks to help you grow your business for FREE. Pre-order the book Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering. Walmart, P&G see their ads pulled under Facebook's new political labeling policy P&G's ad mentioned LGBTQ pride and its "commitment to inclusion," while Facebook later reversed its decision on Walmart's ad for "bringing jobs back" to America. Study: Digital ad rates hit record highs in May, June The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year. Swedish beer brand hijacks Budweiser's Google search campaign By purchasing AdWords for the search terms of Budweiser's Cannes award-winning effort, Norrlands Guld is the latest to troll competitors through "hackvertising." Adidas goes offline for influencer campaign The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles. Recommended For You Improve your recommendations: click here to update your profile. 11 marketing campaigns that made a splash in Q2 2018 From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring. Best of What We're Reading MediaPost Millennials Prefer TV Viewing To Digital Media Retail Dive Walmart's Jetblack tells a lot about the future of e-commerce Digiday Brands wanting to handle more marketing internally find staffing challenges Food Dive Retaliatory tariffs taking toll on Hershey, Campbell Soup and other CPGs Mobile Marketer Wendy's promotes summer drinks with self-published romance stories Food Dive Can 'Bob's Burgers'-themed meals help Blue Apron? Suggest a story we should read Upcoming Event Winning Product Launches: How the Best Brands go to Market July 12, 2018 - July 12, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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