July 27 - Burger King stunt depicts Pink Tax | Amazon's red hot ad sales

Amazon posts second $2B quarter for ad sales as explosive growth continues; AB InBev shuffles marketing leadership as Q2 feels pinch from World Cup push ; American Eagle shows off the dance moves of real customers in fall campaign ; Facebook snaps up messaging company Redkix to strengthen Workplace View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 27,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Win Back-to-School Season Discover how to build a vast shopper network—both online and off—that captures more back-to-school revenue. Learn more→ Burger King debuts higher-priced 'Chick Fries' to illustrate the Pink Tax Videos capture women customers' frustrated reactions to being charged more for the same menu item, mirroring an effort the brand ran around net neutrality. Amazon posts second $2B quarter for ad sales as explosive growth continues The company is on pace to beat forecasts for how much advertising it will sell this year. AB InBev shuffles marketing leadership as Q2 feels pinch from World Cup push Pedro Earp is replacing Miguel Patricio as CMO as the brewing giant continues to struggle with declining market share for core brands like Budweiser.  American Eagle shows off the dance moves of real customers in fall campaign As part of the effort, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists.  Facebook snaps up messaging company Redkix to strengthen Workplace The company links email, chat and other features together, which will let Facebook expand its enterprise collaboration platform's capabilities.  Walgreens doubles down on healthcare positioning with local digital marketplace Find Care Now helps consumers search for local and digital health services, make appointments and check pricing options.  Why trolling IHOP isn't the same as snacking on Papa John's woes Amid a trend in "clapping back" to brand missteps and stunts, competitors must test the water's temperature before jumping in the social media pool. Read more news What We're Reading Mobile Marketer Snapchat pilots 'Storytellers' program matching top influencers with advertisers Bloomberg Fox Holders Approve Disney Merger and Megadeal Reaches Next Stage Digiday Bloomberg Media takes a stab at overhauling the display ad Engadget Twitter's tougher stance on users is hurting its growth The Wall Street Journal Justice Department Investigates TV Station Owners Over Advertising Sales Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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