July 24 - Where are mattress startups headed? | Google's winning Q2

Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine ; Analysis: MLB All-Star Game scores revenue home run, despite record low ratings; Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads ; Honda dings 'meh' hybrid alternatives in new campaign for the Insight View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 24,​ 2018 Deep Dive Has Casper put traditional mattress sellers to sleep? The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed? Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine Advertising sales totaled $28 billion, a 23.9% increase year-over-year, as paid clicks increased and traffic acquisition costs dropped.  Analysis: MLB All-Star Game scores revenue home run, despite record low ratings The event brought in $44.8 million — more than any other professional sports league exhibition game over the past year.  Sponsored Content by Survata Apply Brand Lift data for more impactful changes Learn how leading brands and agencies leverage Survata Brand Lift data to conduct in-flight optimization to make their campaigns impactful. Download the Whitepaper Q&A Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.  Honda dings 'meh' hybrid alternatives in new campaign for the Insight "Fight Mehdiocrity" includes a TV spot, digital, social media and out-of-home elements, as well as native content integrations with Gimlet lifestyle podcasts. Insurance brands slash low-quality ad impressions by 34% with direct purchasing An analysis of 49 marketers' digital strategies found roughly one-third of ad impressions between March 2016 and March 2018 ran on low-quality sites.  Read more news What We're Reading Retail Dive Walmart is adding influencer content to product pages CNBC Chick-fil-A tests meal kits as first US fast food chain to take on Blue Apron CIO Dive The evolution of the CRM market and why Salesforce heads it MediaPost Communications GroupM Divests IEG, Which Is Acquired By Engine Shop Suggest a story we should read Upcoming Event CouchCon: Virtual Video Marketing Conference Aug. 14, 2018 - Aug. 14, 2018 | Online Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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