Weekender: KFC channels kittens, robot Colonel in 4-hour Facebook live stream

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Marketing Dive's Top News Weekender | July​ 21,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How AI Can Transform PR on Social Media Predict tomorrow’s breaking news stories today. Discover how AI and machine learning can empower you with a proactive approach to PR and crisis management. Get the playbook→ KFC channels kittens, robot Colonel in 4-hour Facebook live stream From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot. Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability.  Papa John's will remove founder from its branding following racial slur incident The move follows John Schnatter's resignation from the board of directors last week and the company losing both its marketing and PR agencies.  Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views. Nike, Vogue collaborate on limited-edition sneaker line OK'd by Anna Wintour The shoes, the first-ever Jordan collaboration for women, are stamped with the editor's signature AWOK, which stands for "Anna Wintour Okay." Recommended For You Improve your recommendations: click here to update your profile. How Coke amplifies in-stadium experiences via digital tech The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more. Best of What We're Reading Retail Dive Target launches Prime Day sale 'for everyone' Retail Dive How much does culture matter in branding? Forbes The Inside Story Of Papa John's Toxic Culture Agency Spy Papa John's Founder Claims Laundry Service Tried to 'Extort' the Company for $6 Million Mobile Marketer Study: Instagram leads as influencer marketing platform Mobile Marketer Study: Emoji drive open rates for push notifications 254% Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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