One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers? There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ...

Episode 38: Earn Your Way to Loyalty with These 5 Steps One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers? There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ever-changing demands of the marketplace. Seneca provides some sound advice along the way, and Delta provides a shining example of aiming for feelings. Download now (5.1 MB, 10:51) We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls. Links: This episode: smonty.co/fullmonty38 The Future Never Comes If You Can't Nail the Present (Mitch Joel) Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep. (eMarketer) For $150, Most Users Will Sell Personal Information to Brands (eMarketer) How Amazon Steers Shoppers to Its Own Products (New York Times) Uber testing fare that offers a cheaper ride if you wait longer (9to5Mac) How mobile became a power tool in idle moments (Think with Google) Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Subscribe on Apple Podcasts, Google Podcasts, SoundCloud or Stitcher. Also, try the RadioPublic interface. If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more. The Full Monty: The Price of Loyalty – July 16, 2018 Episode 37: Our Digital Life The Full Monty: Our Digital Nature – July 9, 2018

   

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