July 18 - Coke amplifies in-stadium experiences | KFC live streams cat stunt

KFC channels kittens, robot Colonel in 4-hour Facebook live stream; Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing ; Amazon breaks Prime Day records despite site crashes; Doritos brings back Busta Rhymes for rising talent hip-hop competition View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 18,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How AI Can Transform PR on Social Media Predict tomorrow’s breaking news stories today. Discover how AI and machine learning can empower you with a proactive approach to PR and crisis management. Get the playbook→ Deep Dive How Coke amplifies in-stadium experiences via digital tech The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more. KFC channels kittens, robot Colonel in 4-hour Facebook live stream From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot. Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event. Amazon breaks Prime Day records despite site crashes The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays. Doritos brings back Busta Rhymes for rising talent hip-hop competition Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival.  Lay's debuts 8 regionally-inspired flavors for 'Tastes of America' tour A food festival tour with influencer Hannah Hart supports the launch. Coors, Nat Geo follow 2 explorers on branded content adventure The partnership features documentaries, interactive maps and photo journals chronicling journeys in Costa Rica and Iceland.   Column Comic Dive: This Bud's for Us By purchasing AdWords for search terms in Budweiser's Cannes Lions-winning campaign, a Swedish beer brand became the latest marketer to troll its competitors through "hackvertising." Read more news What We're Reading Variety Google Fined a Record $5 Billion by European Antitrust Officials Adweek Laundry Service Calls Founder of Papa John's Extortion Claims 'Completely False' in Memo Retail Dive Walmart mulls video streaming, The Information reports Mobile Marketer Study: Instagram leads as influencer marketing platform Suggest a story we should read Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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