July 16 - Papa John's drops founder from branding | Schlage cracks open programmatic TV

Schlage's switch to programmatic TV buying unlocks 3x increase in ROI; Nike, Vogue collaborate on limited-edition sneaker line OK'd by Anna Wintour ; Study: Beauty shoppers spend 80% of purchase journey in pre-search phase; Dietz & Watson celebrates unique hot dog flavors of MLB cities View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 16,​ 2018 Papa John's will remove founder from its branding following racial slur incident The move follows John Schnatter's resignation from the board of directors last week and the company losing both its marketing and PR agencies.  Schlage's switch to programmatic TV buying unlocks 3x increase in ROI The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales. Nike, Vogue collaborate on limited-edition sneaker line OK'd by Anna Wintour The shoes, the first-ever Jordan collaboration for women, are stamped with the editor's signature AWOK, which stands for "Anna Wintour Okay." Study: Beauty shoppers spend 80% of purchase journey in pre-search phase The Condé Nast-Tapestry study highlights the influence that traditional and digital media have in purchasing decisions. Dietz & Watson celebrates unique hot dog flavors of MLB cities The deli foods brand has created 30 custom hot dog recipes inspired by each MLB team and its city’s local flavors. Column Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party.  Read more news What We're Reading CIO Dive When it comes to privacy, California is out front. Will the rest of the country follow? Mobile Marketer Study: 47% of advertisers spend less on Snapchat video ads than expected Retail Dive Target launches Prime Day sale 'for everyone' MediaPost Communications SapientRazorfish Restructuring In Progress As 100 Staffers Are Let Go Variety Gawker Website Acquired by Bustle Owner for $1.35 Million in Bankruptcy Auction Suggest a story we should read Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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