Weekender: Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads

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Marketing Dive's Top News Weekender | July​ 28,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio How to Win Back-to-School Season Discover how to build a vast shopper network—both online and off—that captures more back-to-school revenue. Learn more→ Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.  Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection.  WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.  96% of marketers put 'quality of followers' at the top of influencer checklists, study finds A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.   Burger King debuts higher-priced 'Chick Fries' to illustrate the Pink Tax Videos capture women customers' frustrated reactions to being charged more for the same menu item, mirroring an effort the brand ran around net neutrality. Recommended For You Improve your recommendations: click here to update your profile. Has Casper put traditional mattress sellers to sleep? The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed? Best of What We're Reading The Wall Street Journal Papa John's Board Votes to Adopt 'Poison Pill' Against Founder Retail Dive Walmart is adding influencer content to product pages CNBC Chick-fil-A tests meal kits as first US fast food chain to take on Blue Apron CIO Dive The evolution of the CRM market and why Salesforce heads it Bloomberg Technology Airbnb's NYC Bookings Could Be Cut in Half by New Rule The Wall Street Journal Viewers Cut the Cable TV Cord Faster Than Expected Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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