July 31 - McDonald's debuts burger-backed MacCoin | Facebook drops off innovation list

Comic Dive: Whack-A-Mark; Study: Facebook drops off list of most innovative tech brands; How Big Food drives impulse buys online; Under Armour feels more marketing churn as VP of global brand management departs View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 31,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio [Free Guide] How to Win on Amazon Learn how brands like iRobot, RXBAR, Bai and Soylent built a digitally native marketing strategy that drives massive sales on Amazon. Download now→ McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence.  Column Comic Dive: Whack-A-Mark Can Facebook find and clobber all the privacy lapses on its platform, or will new ones keep popping up? Study: Facebook drops off list of most innovative tech brands Results from a new consumer survey place Amazon, Apple and Google at the top.  Deep Dive How Big Food drives impulse buys online Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases. Under Armour feels more marketing churn as VP of global brand management departs Adrienne Lofton led the brand's latest and largest-ever campaign in terms of global reach and investment, which featured Dwayne "The Rock" Johnson. Deep Dive What media agency woes say about marketers' shifting priorities Analysts speculate 2018 could mirror the notorious "Mediapalooza" that rattled the ad world several years ago and put an estimated $26 billion in spending up for grabs. But there could be key differences this time. YouTube tweaks Premium subscription with more free, ad-supported content While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands.  Opinion How the music industry can set the tempo for brand experiences Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going, writes SET strategist Stefan Tauber. Read more news What We're Reading NewStatesman The death of Don Draper The Drum CMOs see data as both top risk and opportunity - but extracting value remains difficult Campaign WPP insiders question former boss Sorrell's 'listening mode' with S4 Capital Retail Dive WeWork goes to WeMRKT Adweek CBS Board Meets, Takes No Action Against Embattled CEO Leslie Moonves Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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