In the last episode of The Full Monty we talked about ways to gain loyalty. Price was certainly a strong contender, as was doing something to make them feel special. This time, we talk about a secret to customer loyalty that goes beyond convenience. It ...

Episode 39: It's Like Butter In the last episode of The Full Monty we talked about ways to gain loyalty. Price was certainly a strong contender, as was doing something to make them feel special. This time, we talk about a secret to customer loyalty that goes beyond convenience. It draws on your childhood (or possibly your experience as a parent): how we remove resistance. Download now (2.3 MB, 5:05) I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls. Links: This episode: smonty.co/fullmonty39 Why reducing customer friction is the new loyalty What separates good writing from bad writing? Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Image: Wikimedia Commons (CC 2.5 license) Subscribe on Apple Podcasts, Google Podcasts, SoundCloud, Spotify, or Stitcher. Also, try the RadioPublic interface. If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more. The Full Monty: Frictionless – July 23, 2018 Episode 38: Earn Your Way to Loyalty with These 5 Steps The Full Monty: The Price of Loyalty – July 16, 2018

   

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