July 23 - Verizon's CCO on building an in-house strategy | Facebook suspends Crimson Hexagon

WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations ; 96% of marketers put 'quality of followers' at the top of influencer checklists, study finds; Macallan lets groups explore its Scotland estate through 4D, VR ; Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 23,​ 2018 Q&A Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.  WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.  96% of marketers put 'quality of followers' at the top of influencer checklists, study finds A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.   Sponsored Content by Wistia Grab a seat for CouchCon—Wistia's free virtual conference Learn how to solve some of your biggest marketing challenges with video at CouchCon on Aug 14. Sign up Macallan lets groups explore its Scotland estate through 4D, VR The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets.  Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting.  Samsung, NASA partner on immersive moon mission experience Aiming for realism, Samsung collaborated with the team that trains astronauts to function in low-gravity environments at NASA's Johnson Space Center.  Column Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams A DTC disruptor taps the weird talents of Tim and Eric, an electronics maker courts fans of "The Crown" and a Maine seafood collective wins Facebook viewers in our editors' picks. Read more news What We're Reading The Wall Street Journal Papa John's Board Votes to Adopt 'Poison Pill' Against Founder Campaign US Cannes Lions revenue down 9% but marketers spending more The Drum Alibaba, Tencent and CMC in talks to buy stake in WPP's China operations Food Dive PepsiCo CEO downplays threats to Gatorade's market dominance Mobile Marketer Study: Snapchat users buy 20% more gifts during holidays Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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