July 13 - Dollar Shave Club grows up | Breaking down World Cup advertising

No US team, no problem: Breaking down this year's World Cup advertising ; M&M's Caramel packaging doubles as passes for pop-up events ; Study: 49% of agencies rely on their own technology for programmatic media buys; Campbell Soup beefs up e-commerce focus with new CMO of meals and beverages View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 13,​ 2018 BROUGHT TO YOU BY — Cuebiq The Current State of Location Intelligence 82% of marketers plan to increase their use of location data in the next two years. Discover new strategic trends, use cases and more. Download your full report here Column Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party.  No US team, no problem: Breaking down this year's World Cup advertising Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.   M&M's Caramel packaging doubles as passes for pop-up events Fans can follow the candy brand's social pages for details about how to attend free concerts and potentially meet the performers.  Study: 49% of agencies rely on their own technology for programmatic media buys Nearly two-thirds of those using their own programmatic technology reported improvements in their ability to build relationships with publishers. Campbell Soup beefs up e-commerce focus with new CMO of meals and beverages Diego Palmieri, a veteran of SC Johnson, will be responsible for all aspects of marketing and consumer connection in the U.S. Amazon unveils VR kiosks at Indian shopping malls to promote Prime Day Oculus Touch controllers let viewers handle items in 3D from all angles and see product details in pop-up windows. Tracking Q2's biggest stories and ad spend's 'tug of war' Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR. Read more news What We're Reading The Wall Street Journal Justice Department Appeals Ruling Allowing AT&T-Time Warner Merger Retail Dive Facebook payments patent reveals e-commerce ambitions Campaign US Diet Madison Avenue defamation case moves forward Mobile Marketer Uber becomes largest app to tap Venmo for payments Suggest a story we should read Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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