April 2 - Target Lady returns for revamped loyalty offerings | Inside Papa Johns’ new brand platform

How Papa Johns’ new brand platform connects pizza to marketing transformation; Frito-Lay teams with Hasbro to bring classic games to life; Sociable: TikTok launches new ad campaign to oppose sell-off bill View online | Signup | Forward

Daily Dive April​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 5 Ways to Optimize Digital Customer Experiences This webinar will equip you with the insights you need to optimize your digital experience investments for maximum ROI: Register now.   Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz. Q&A How Papa Johns’ new brand platform connects pizza to marketing transformation CMO Mark Shambura delves into the “Better Get You Some” campaign, the evolution of the chief marketer role and the chain’s commitment to DEI. Frito-Lay teams with Hasbro to bring classic games to life A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. Sponsored Content by Industry Dive Brands are ‘pivoting to video’ — and this time, It’s working Why the last great ‘pivot to video’ in media failed, why it’s different this time, and what brands can do to avoid mistakes of the past. Read now. Sociable: TikTok launches new ad campaign to oppose sell-off bill The ByteDance-owned platform continues to leverage its reach in attempt to alleviate concerns regarding its influence.  Read more news Boost Ad Production & Impact with Creative Automation In today’s marketing landscape, many teams are forced to compromise when balancing costs, speed and quality. This webinar explores how creative automation can help. Learn More From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes View all resources What We’re Reading NPR Google to delete search data of millions who used ‘incognito’ mode The Wall Street Journal How the Ad Industry Is Making AI Images Look Less Like AI TechCrunch Yahoo is acquiring Instagram co-founders’ AI-powered news startup Artifact Digiday Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far Suggest a story we should read Upcoming Event 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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