April 4 - Kraft unifies sauces with refresh, creative platform | Sherwin-Williams spotlights least-popular hue

Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue; Deloitte Digital rebrands itself to show off new generative AI tool; JPMorgan Chase to let brands target customers based on spending data; How marketers can navigate the legal pitfalls of generative AI View online | Signup | Forward

Daily Dive April​ 4,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 5 Ways to Optimize Digital Customer Experiences This webinar will equip you with the insights you need to optimize your digital experience investments for maximum ROI: Register now.   Kraft cooks up brand refresh, creative platform for unified sauce line The Kraft Sauces brand is tied to an “It’s not art. It’s Kraft.” creative platform that includes a playful content series across TikTok, YouTube and Instagram. Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue “The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan. Deloitte Digital rebrands itself to show off new generative AI tool The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns. Sponsored Content by Industry Dive Lead the way to higher marketing ROI — from brand to demand Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Get the free newsletter. JPMorgan Chase to let brands target customers based on spending data Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app. How marketers can navigate the legal pitfalls of generative AI Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology. Read more news Boost Ad Production & Impact with Creative Automation In today’s marketing landscape, many teams are forced to compromise when balancing costs, speed and quality. This webinar explores how creative automation can help. Learn More From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp View all resources What We’re Reading NBC News Disney fends off boardroom blitz as shareholders vote to stay the course The Wall Street Journal Brands Paid for Ads on Forbes.com. Some Ran on a Copycat Site Instead. Digiday Ad tech’s movers and shakers are readying a resurgence of M&A activity Suggest a story we should read Upcoming Event 10 APR Webinar | 9 a.m. ET Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Presented by studioID and HCLTech Company Announcements Press releases from companies in your industry. Zespri’s Fruit Pillbox Nudges Consumers to Eat Fruit Daily Press release from Zespri Getting closer to customers is the top priority for 41% of U.S. retailers investing in Retail Media Networks Press release from ADvendio Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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