April 17 - Inside JCPenney’s revamped loyalty program | Kraft Heinz rebrands Mio to reach Gen Z

Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends; Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt; Meet the agency behind some of CPG’s splashiest brand refreshes; Publicis credits new business tailwinds, tech rebound for continued strength View online | Signup | Forward

Daily Dive April​ 17,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Contentful Go composable and stay competitive Learn how composable content drives efficient collaboration, bringing new ideas and offerings to market faster than others in the industry. Download our guide today.   Q&A Why JCPenney’s loyalty program is the next step in its $1B turnaround plan Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves. Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends The brand is ditching a mission to “fix water” to focus on wellness and launching a brightly colored faucet available on Amazon for $159. Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.  Sponsored Content by Industry Dive Misleading metrics: what your CTR isn’t telling you A high CTR has long been one of marketing’s top success indicators for campaigns. But could your trusty CTR be leading you astray? Read now. Q&A Meet the agency behind some of CPG’s splashiest brand refreshes From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity. Earnings Publicis credits new business tailwinds, tech rebound for continued strength CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.  Read more news How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook. Download Now From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Webinar - on demand Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Custom content for HCLTech Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How UGC Helped Boost Conversions for Dole Packaged Foods Custom content for Bazaarvoice View all resources What We’re Reading Ad Age Why video game platforms are adopting programmatic ad buying Digiday WTF is the American Privacy Rights Act The Wall Street Journal Cool Comes to the Humble Produce Aisle Suggest a story we should read Upcoming Events 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo 21 MAY Tradeshow Licensing Expo Mandalay Bay Convention Center, Las Vegas, NV Presented by Informa Markets Company Announcements Press releases from companies in your industry. Canvs AI Advances High-Trust AI for Insights with Latest Release Press release from Canvs AI Lemma Welcomes Matt Mitchell as Associate Vice President for North America Press release from Lemma Media Inc Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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