Weekender: J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

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BROUGHT TO YOU BY — Contentful Go composable and stay competitive Learn how composable content drives efficient collaboration, bringing new ideas and offerings to market faster than others in the industry. Download our guide today.   J.M. Smucker's CMO on what she's learned about refreshing 'dusty' brands After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences. Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends The CPG giant teamed with branding agency BrandOpus on its latest social media-friendly packaging makeover. Why Sprite brought back 'Obey Your Thirst' to reach Gen Z The Coca-Cola brand's iconic slogan is back in a campaign that nods to its '90s origins and enlists NBA star Anthony Edwards. Q&A Why JCPenney's loyalty program is the next step in its $1B turnaround plan Chief Customer Officer Katie Mullen explained how the retailer's revamped program will deliver value to consumers and boost first-party data reserves. AT&T reunites 'The Office' cast members for sleep-inducing business pitch Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads. How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook. Download Now From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes View all resources Best of What We're Reading CNBC Procter & Gamble sales disappoint as price hikes slow down The Wall Street Journal Netflix Dealt With the Freeloaders. Its Next Act Will Be Tougher. Digiday Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace Marketing Brew Palantir is pitching ad agencies on its AI technology Digiday Meta’s Threads expected to have ads this year Agriculture Dive John Deere looks to appeal to Gen Z with ‘chief tractor officer’ job Suggest a story we should read Upcoming Events 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo 21 MAY Tradeshow Licensing Expo Mandalay Bay Convention Center, Las Vegas, NV Presented by Informa Markets Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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