April 8 - Coca-Cola heads to the Marvel universe | Inside the battle for TV measurement’s future

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change; Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item; Privacy tools fall short: Here’s what the numbers say; How MoonPie, SunChips are taking advantage of solar eclipse mania View online | Signup | Forward

Daily Dive April​ 8,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook.   Coca-Cola heads to Marvel universe for new spot, packaging campaign Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality. Deep Dive Meet the 4 firms setting the agenda for measuring TV ads amid rapid change Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms. Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition.  Sponsored Content by FedEx Office Combining print and digital to improve marketing campaigns While digital advertising is surging, marketers shouldn’t overlook print advertising. Click here to read more. Privacy tools fall short: Here’s what the numbers say An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments. How MoonPie, SunChips are taking advantage of solar eclipse mania Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event. Read more news Win New Customers in a Changing Digital Ad Game With retail-agnostic media platforms, brands can gain so much more valuable customer information beyond traditional ad buys and single-retailer media networks. Learn how in this infographic. Download Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Custom content for Celtra Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch View all resources What We’re Reading The Hill House, Senate commerce chairs release bipartisan privacy bill The Wall Street Journal Paramount-Skydance Deal Would Give Shari Redstone’s Firm Over $2 Billion in Cash Digiday Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals Suggest a story we should read Upcoming Event 10 APR Webinar | 9 a.m. ET Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Presented by studioID and HCLTech Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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