April 1 - Velveeta debuts hair dye with Julia Fox | IBM spotlights the dangers of ‘fishy’ generative AI

IBM shows the dangers of marketers using ‘fishy’ generative AI; How Home Depot is renovating its retail media network to reach more advertisers; Snap teams with IAS for AI-driven brand safety solution; Campaign Trail: Skims clones Kim Kardashian for first TV push View online | Signup | Forward

Daily Dive April​ 1,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 5 Ways to Optimize Digital Customer Experiences This webinar will equip you with the insights you need to optimize your digital experience investments for maximum ROI: Register now.   Velveeta unveils cheese-inspired hair dye with Julia Fox As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game. IBM shows the dangers of marketers using ‘fishy’ generative AI The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent. How Home Depot is renovating its retail media network to reach more advertisers The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event. Sponsored Content by FedEx Office Reduce stress when managing your printed marketing materials There are ways you can make it less stressful when you find yourself facing a tight timeline for printing and marketing materials. Click here to read more. Snap teams with IAS for AI-driven brand safety solution The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months. Column Campaign Trail: Skims clones Kim Kardashian for first TV push Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story. Read more news Boost Ad Production & Impact with Creative Automation In today’s marketing landscape, many teams are forced to compromise when balancing costs, speed and quality. This webinar explores how creative automation can help. Learn More From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory View all resources What We’re Reading Adweek How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games The Wall Street Journal Discord to Start Showing Ads for Gamers to Boost Revenue Digiday ‘It’s just going to be a competition of attention’: Why performance marketers are shifting their prioritizes to build the brand Suggest a story we should read Upcoming Event 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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