April 10 - Puma unifies messaging for largest-ever campaign | Pedigree uses AI to enhance shelter dog ads

Pedigree adopts AI to give ‘glow ups’ to shelter dog ads; How Christian Dior made virtual try-ons a luxury experience; On-site search data comes to CTV planning via Captify, Magnite deal View online | Signup | Forward

Daily Dive April​ 10,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook.   Puma rallies around sport performance for largest marketing investment yet Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio. Pedigree adopts AI to give ‘glow ups’ to shelter dog ads Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times. How Christian Dior made virtual try-ons a luxury experience A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand.  Sponsored Content by Industry Dive 2024 demand gen field guide: 15+ top resources Map out a plan for success in 2024 with this expansive collection of how tos, deep dives, and more — curated especially for demand-gen marketers. Read now. On-site search data comes to CTV planning via Captify, Magnite deal Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments. Read more news Win New Customers in a Changing Digital Ad Game With retail-agnostic media platforms, brands can gain so much more valuable customer information beyond traditional ad buys and single-retailer media networks. Learn how in this infographic. Download Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Custom content for Celtra Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch View all resources What We’re Reading The New York Times How Tech Giants Cut Corners to Harvest Data for A.I. The Wall Street Journal Roblox Users Battle Tornadoes and Raise Pets. Will They Watch Ads, Too? Futurism Google Appears to Have Partnered With the Company Behind Sports Illustrated’s Fake, AI-Generated Writers Axios Robinhood launches site for new media arm Suggest a story we should read Upcoming Event 10 APR Webinar | 9 a.m. ET Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Presented by studioID and HCLTech Company Announcements Press releases from companies in your industry. AI Digital Platform Offers New Dynamic Solutions for Retail Media Networks Press release from Social Shelf Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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