April 16 - CMO tenure stabilizes, but volatility remains | DirecTV turns satellite dishes into ‘bird ballparks’

DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson; Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB; Smirnoff Ice unveils summer ‘surpr-ices’ for music festival season; J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands View online | Signup | Forward

Daily Dive April​ 16,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Contentful Go composable and stay competitive Learn how composable content drives efficient collaboration, bringing new ideas and offerings to market faster than others in the industry. Download our guide today.   Report: CMO tenure stabilizes, though volatility remains high at top brands A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment. DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed a bird with a pitch. Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB Channels with “privacy by design solutions” are expected to outpace the market going forward. Sponsored Content by Industry Dive 4 visual + design trends shaping content marketing in 2024 Explore the intersection of design and strategy with a look at visually stunning marketing inspo from top brands like Hubspot, Coca-Cola, and Mailchimp. Read now. Smirnoff Ice unveils summer ‘surpr-ices’ for music festival season A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.  J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences. Read more news How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook. Download Now From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Webinar - on demand Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Custom content for HCLTech Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How UGC Helped Boost Conversions for Dole Packaged Foods Custom content for Bazaarvoice View all resources What We’re Reading Bloomberg Apple Faces Worst iPhone Slump Since Covid as Rivals Rise Ad Age New Made for Advertising rules—What marketers need to know following online controversy MediaPost YouTube To Cut Down On Mobile Third-Party Ad Blockers Suggest a story we should read Upcoming Event 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo Company Announcements Press releases from companies in your industry. Social Shelf®: Expanding Retail Revenue with Seamless Solutions Press release from Social Shelf Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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