April 25 - With a healthy ad biz, Meta focuses on AI | Toyota pulls into NFL draft with Brock Purdy

Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy; Cookies get another stay of execution — but have marketers already moved on?; IPG, Zefr address social media misinformation with new tools View online | Signup | Forward

Daily Dive April​ 25,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Iterable Keynote Speaker: CEO of Liquid Death Discover how to connect with audiences from an actual marketing genius. Mike Cessario grew Liquid Death from a $1500 commercial to a $1.4B empire. Register now.   Earnings Why Meta’s costly AI vision looks more compelling than the metaverse Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize. Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra. Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Sponsored Content by Industry Dive The 4 best branded videos we’ve seen so far in 2024 Between Billy Idol in the boardroom, a doc on curious collectors, and a fleet of off-the-cuff reels, these brands take video marketing to a new dimension. Read now. IPG, Zefr address social media misinformation with new tools Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation. Read more news Win New Customers in a Changing Digital Ad Game 81% of consumers say personal recommendations play a major role in purchase decisions. Learn how retail-agnostic media platforms can reveal new consumer insights in this infographic. Download Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand Take Control of Returns: How to Save Costs & Boost Customer Convenience Custom content for Pitney Bowes Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How to Connect With Consumers Through Ratings and Reviews Custom content for Stackline Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes View all resources What We’re Reading NBC News TikTok creators react to Biden signing ban-or-sell law: ‘We don’t want a TikTok ban’ Axios Coke, Pepsi, or organic blueberry? Eye-catching “better-for-you” sodas reignite the cola wars The Wall Street Journal What Marketers Should Know About Ibotta, the Digital Promotions Company That Just Went Public Suggest a story we should read Company Announcements Press releases from companies in your industry. New Report Series Reveals How Media Choice is Impacting Social Media Ad Effectiveness Press release from Digital Turbine Welocalize Unveils OPAL Marketing: An AI-Enabled Service Delivery Platform to Amplify Global Content Press release from Welocalize, Inc. Social Shelf: Unlocking Solutions for Shrinkage and Retail Ad Revenue Press release from Social Shelf Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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