Weekender: Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art

Signup | Forward Weekender April​ 13,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook.   Column Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art Created with Mother New York, "Let The Journey Begin" imagines the steps of buying a home in New York City in the style of Renaissance frescos. Coca-Cola heads to Marvel universe for new spot, packaging campaign Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality. Dove pledges to not use AI models in lieu of real women in its advertising Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects. Pedigree adopts AI to give 'glow ups' to shelter dog ads Adoptable combines proprietary artificial intelligence with the brand's global media reach to create more engaging ads that aim to shorten adoption times. Miracle-Gro shares Martha Stewart's gardening secrets in new campaign "Gro Like Martha" intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.  Puma rallies around sport performance for largest marketing investment yet The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Meet the 4 firms setting the agenda for measuring TV ads amid rapid change Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms. Win New Customers in a Changing Digital Ad Game With retail-agnostic media platforms, brands can gain so much more valuable customer information beyond traditional ad buys and single-retailer media networks. Learn how in this infographic. Download Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch View all resources Best of What We're Reading The New York Times How Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’ Adweek Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising Digiday ‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report Bloomberg Meta Advertisers Say Automated System Has Been Glitchy for Weeks Adweek Paramount Hires a Bank to Explore the Sale of VidCon The Wall Street Journal Constellation Brands 4Q Sales Beat Estimates With Help from Beer Demand Strength Suggest a story we should read Upcoming Event 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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