Weekender: Campaign Trail: Sheetz encourages fans to unleash their inner Freakz

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BROUGHT TO YOU BY — Iterable Keynote Speaker: CEO of Liquid Death Discover how to connect with audiences from an actual marketing genius. Mike Cessario grew Liquid Death from a $1500 commercial to a $1.4B empire. Register now.   Column Campaign Trail: Sheetz encourages fans to unleash their inner Freakz Consumer ids come to life as red plushies in ads from Red Tettemer O'Connell + Partners that marry value propositions and human truths. Walmart+ enlists celebrity moms to answer TikTok questions for Mother's Day Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer's "Mother of All Savings Memberships" campaign. Why Sprite is heating up its lifestyle pitch with new Chill soda As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards. Sponsored Content by Industry Dive Win social media marketing in 2024: 5 make-or-break tactics In a flooded social landscape, how in the world can your brand stand out? Mesh with modern times with this cross-platform guide. Read now. Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn't cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. Coke creates AI-powered instrument that only plays 'uplifting sounds' Consumers in the U.S. and Europe can access Coke SoundZ as a digital app that turns noises associated with the beverage into melodies. Snickers takes to the skies in air-travel focused campaign With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers. Win New Customers in a Changing Digital Ad Game 81% of consumers say personal recommendations play a major role in purchase decisions. Learn how retail-agnostic media platforms can reveal new consumer insights in this infographic. Download Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch Playbook How to Connect With Consumers Through Ratings and Reviews Custom content for Stackline Playbook How Effective Integrations Help You Make the Most of Your Mobile Marketing Data Custom content for Vibes View all resources Best of What We're Reading Reuters Exclusive: ByteDance prefers TikTok shutdown in US if legal options fail, sources say Ad age Snap surges after sales projection tops estimates on ad strength Digiday Speculation continues to swirl over a possible WPP breakup NBC News TikTok creators react to Biden signing ban-or-sell law: ‘We don’t want a TikTok ban’ Axios Coke, Pepsi, or organic blueberry? Eye-catching “better-for-you” sodas reignite the cola wars The Wall Street Journal What Marketers Should Know About Ibotta, the Digital Promotions Company That Just Went Public Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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