April 18 - Why Sprite brought back ‘Obey Your Thirst’ | AT&T reunites ‘The Office’ cast members

AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch; Hellmann’s launches SOS mission to save mayo from extinction; WPP and Google partner to integrate martech and gen AI tools; Why JCPenney’s loyalty program is the next step in its $1B turnaround plan View online | Signup | Forward

Daily Dive April​ 18,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Contentful Go composable and stay competitive Learn how composable content drives efficient collaboration, bringing new ideas and offerings to market faster than others in the industry. Download our guide today.   Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star Anthony Edwards. AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads. Hellmann’s launches SOS mission to save mayo from extinction “Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich. Sponsored Content by Industry Dive Crisis fatigue + ESG messaging: how to recenter brand trust Rocked by perpetual crisis, audiences are mentally checking out. Examine the brands springing hope with authentic ESG connection—and those simply blowing smoke. Read now. WPP and Google partner to integrate martech and gen AI tools The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. Q&A Why JCPenney’s loyalty program is the next step in its $1B turnaround plan Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves. Q&A Meet the agency behind some of CPG’s splashiest brand refreshes From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity. Read more news How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook. Download Now From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Webinar - on demand Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Custom content for HCLTech Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How UGC Helped Boost Conversions for Dole Packaged Foods Custom content for Bazaarvoice View all resources What We’re Reading Digiday Meta’s Threads expected to have ads this year Agriculture Dive John Deere looks to appeal to Gen Z with ‘chief tractor officer’ job Ad Age What ‘RuPaul’s Drag Race’ can teach brands about LGBTQ+ marketing Suggest a story we should read Upcoming Events 08 MAY Webinar | 2 p.m. ET How Omnichannel Marketing Drives In-Store Results Presented by studioID and Criteo 21 MAY Tradeshow Licensing Expo Mandalay Bay Convention Center, Las Vegas, NV Presented by Informa Markets Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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