Weekender: Velveeta unveils cheese-inspired hair dye with Julia Fox

Signup | Forward Weekender April​ 6,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID 5 Ways to Optimize Digital Customer Experiences This webinar will equip you with the insights you need to optimize your digital experience investments for maximum ROI: Register now.   Velveeta unveils cheese-inspired hair dye with Julia Fox As part of the brand's "La Dolce Velveeta" platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game. Q&A How Papa Johns' new brand platform connects pizza to marketing transformation CMO Mark Shambura delves into the "Better Get You Some" campaign, the first major effort handled by creative AOR The Martin Agency. IBM shows the dangers of marketers using 'fishy' generative AI The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe's cloud offerings can prevent. Sponsored Content by Industry Dive 13 winning campaigns to maximize your lead generation Based on data from generating over 230,000 leads, modernize your lead-generation strategy with a look at what works — and what doesn’t. Get the insights-packed playbook. Download Now. Target Lady of 'SNL' fame promotes retailer's revamped loyalty offerings Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond. Deloitte Digital rebrands itself to show off new generative AI tool The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns. Boost Ad Production & Impact with Creative Automation In today’s marketing landscape, many teams are forced to compromise when balancing costs, speed and quality. This webinar explores how creative automation can help. Learn More From Our Library Trendline Inside the changing data landscape in marketing Supported by Acronym Webinar - on demand How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Custom content for Chicory Playbook The New Returns Reality: Developing Winning Strategies for 2024 Custom content for Pitney Bowes Playbook How to Boost Ad Reach and ROI in a Cookie-Less Market Custom content for Yelp Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch View all resources Best of What We're Reading TechCrunch As deal rumors fly, Alphabet and HubSpot would be a strange pairing Food Dive Why Coors Banquet believes it is thriving in a flailing beer category Marketing Brew For the New York Times, attention metrics find new applications NBC News Disney fends off boardroom blitz as shareholders vote to stay the course The Wall Street Journal Brands Paid for Ads on Forbes.com. Some Ran on a Copycat Site Instead. Digiday Ad tech’s movers and shakers are readying a resurgence of M&A activity Suggest a story we should read Upcoming Event 10 APR Webinar | 9 a.m. ET Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Presented by studioID and HCLTech Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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