April 9 - Dove pledges to not use AI models in its ads | Miracle-Gro unveils Martha Stewart’s gardening secrets

Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign; Corona, Tripadvisor team for beer-fueled digital travel hub; Snap expands perks for ‘leaned in’ agency partners with new program; Meet the 4 firms setting the agenda for measuring TV ads amid rapid change View online | Signup | Forward

Daily Dive April​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Ad Reach and ROI As third-party cookies become obsolete in 2024, marketers are rethinking their marketing formula and how to attract buyers and drive business growth. Explore new strategies in this playbook.   Dove pledges to not use AI models in lieu of real women in its advertising A new campaign, “The Code,” shows unrealistic standards produced by current AI tech and promotes guidelines for creating more inclusive results. Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign “Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.  Corona, Tripadvisor team for beer-fueled digital travel hub The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers. Sponsored Content by Industry Dive Demonstrate ROI from brand to demand Demystify the measurement of your marketing program with studioID’s simple 5-step framework. Access now. Snap expands perks for ‘leaned in’ agency partners with new program VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on. Deep Dive Meet the 4 firms setting the agenda for measuring TV ads amid rapid change Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms. Read more news Win New Customers in a Changing Digital Ad Game With retail-agnostic media platforms, brands can gain so much more valuable customer information beyond traditional ad buys and single-retailer media networks. Learn how in this infographic. Download Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Custom content for Celtra Infographic How Brands Win New Customers in a Changing Digital Ad Game Custom content for Fetch View all resources What We’re Reading Ad Age 5 TV upfront predictions from media buyers The Wall Street Journal Army Sponsors Upstart United Football League in New Recruitment Strategy Digiday What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company Variety YouTube’s Dude Perfect Scores $100 Million-Plus Investment as It Plans New Texas HQ as ‘Family-Friendly’ Entertainment Destination Suggest a story we should read Upcoming Event 10 APR Webinar | 9 a.m. ET Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Presented by studioID and HCLTech Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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