Weekender: Why Domino’s is awarding half a million dollars in snow plowing grants

Signup | Forward Weekender Dec.​ 9,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Quad DTC marketing trends to watch in 2024 The direct-to-consumer space continues to grow in both revenue and competition, calling for agility from marketers. Read our DTC predictions for 2024.   Q&A Why Domino's is awarding half a million dollars in snow plowing grants Chief Brand Officer Kate Trumbull explained how the chain's latest effort shows off an "experienced by few, seen by many" ethos. What Coca-Cola's generative AI experiments mean for the brand's future Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. Peloton CMO jumps to Verizon after less than a year in role As top marketer, Leslie Berland will have a wide remit and "usher in a new chapter" for the telecom's brand, CEO Hans Vestberg said. Sponsored Content by Industry Dive 4 Best Holiday Marketing Campaigns of 2023 ‘Twas the night before Thanksgiving, when all through your inbox, the deals came flooding, from TVs to socks. Far above the digital mess, these brands impress. Read Now. Hellmann's quadruple dips on Super Bowl with 'most impactful' ad yet The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste.  Tracker Super Bowl LVIII: Tracking every ad Pringles will appear in the big game for the seventh consecutive year with a spot that will showcase a "playful, new direction" for the Kellanova brand. Keeping Up With Influencer Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline. Access Now From Our Library Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine View all resources Best of What We're Reading Modern Retail FabFitFun founders apologize after a profane X ad caused subscribers to cancel The Wall Street Journal UPS Scraps CMO Role Bloomberg Spotify Is Losing Top Marketer Amid Restructuring CNBC Google launches its largest and ‘most capable’ AI model, Gemini MediaPost Target Pioneers Holographic TV Ad, On ‘Kimmel’ Restaurant Dive McDonald’s CosMc’s chain is coming for Starbucks customers Suggest a story we should read Upcoming Event 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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