Dec. 4 - Why Domino’s is investing in snow plowing | Bud Light recruits NFL icons for Super Bowl giveaway

Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway; Mars brand Excel Gum uses ASMR to relieve studying stress; Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’; Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters View online | Signup | Forward

Daily Dive Dec.​ 4,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad DTC marketing trends to watch in 2024 The direct-to-consumer space continues to grow in both revenue and competition, calling for agility from marketers. Read our DTC predictions for 2024.   Q&A Why Domino’s is awarding half a million dollars in snow plowing grants Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an "experienced by few, seen by many" ethos. Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date. Mars brand Excel Gum uses ASMR to relieve studying stress Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. Sponsored Content by My Code Marketing can’t just be diverse–it has to be diverse-first Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth--unless organizations can learn to embrace it. Q&A Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’ Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers. Column Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses to create ads — or worse. Read more news Keeping Up With Influencer Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline. Access Now From Our Library Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading Ad Age Walmart stops advertising on X, becoming latest company to do so The Wall Street Journal Spotify to Lay Off 17% of Staff, Its Third Round of Job Cuts This Year Suggest a story we should read Upcoming Events 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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