Dec. 20 - How Pringles bit into zeitgeist with caviar | Oreo returns to Super Bowl a decade after viral moment

Oreo sets Super Bowl return a decade after watershed Twitter play; Zacapa rum highlights female empowerment in 1st global campaign; Sociable: Is X seeing more usage? New reports indicate rising web traffic; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 20,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside Brand-Influencer Successes The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   How the pairing of Pringles and caviar went viral on TikTok, Instagram The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.” Oreo sets Super Bowl return a decade after watershed Twitter play The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments. Exclusive Zacapa rum highlights female empowerment in 1st global campaign “Lips to Soul” marks the first time the rum has launched a creative activation on an international scale. Sponsored Content by Wizz 3 ways your brand can build community with Gen Z on social media The perfect holiday gift for your marketing team: the definitive guide to marketing to Gen Z in 2024. Sociable: Is X seeing more usage? New reports indicate rising web traffic Various sources suggest that the platform formerly known as Twitter is seeing more traffic, but is that the whole story? Tracker Super Bowl LVIII: Tracking every ad Oreo is returning after a decade to air its second-ever in-game spot, which is being handled by The Martin Agency. Read more news Top 50 Content Marketing Brands of 2023 From boundary-pushing execution to spellbinding storytelling, see which brands rose to the top in 2023. Access Now From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Webinar - on demand Stop Spending on Marketing Tech Until You Solve Identity Custom content for Amperity Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading Ad Age Walgreens CMO departs as part of recent layoffs The Wall Street Journal An Anticipated Wave of AI Specialist Jobs Has Yet to Arrive Adweek Here’s What’s Missing From Netflix’s Data Dump, According to Ad Experts Suggest a story we should read Company Announcements Press releases from companies in your industry. TD Bank Group Appoints Tyrrell Schmidt Global Chief Marketing Officer Press release from TD Bank Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip