Dec. 15 - Snyder’s pretzels advocate for gingerbread people | Trivago refreshes brand, localizes ads with AI

Trivago introduces brand refresh with ads localized with help from AI; Diageo outlines 5 key consumer trends for 2024, including neo-hedonism; Sociable: Google reveals next step towards removal of tracking cookies; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 15,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Amazon Ads The age of fandom In the Anatomy of Hype report, explore global consumer insights on what it means to be a fan today and how brands can bring value to fandoms. Read the report.   Column Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves The Campbell brand worked with Saatchi & Saatchi on a PSA-style spot that riffs on a macabre observation about a longstanding holiday tradition. Trivago introduces brand refresh with ads localized with help from AI A streamlined logo and new Trivago Guy are front and center in spots that use automation to reach different markets. Diageo outlines 5 key consumer trends for 2024, including neo-hedonism The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble.  Sponsored Content by Industry Dive Influencer-Mania Isn’t Just for the B2C Crowd. Dig into 3 essential steps to building a strong B2B influencer marketing strategy, from micro-influencers to fostering relationships. Read now. Column Sociable: Google reveals next step towards removal of tracking cookies On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default. Tracker Super Bowl LVIII: Tracking every ad Temu confirmed it is returning to the big game for a second year as part of a lawsuit filed against rival Shein.  Read more news Using AI to Boost Retail Holiday Sales As consumers become more sensitive to price, brand loyalty is ever more difficult to obtain. Explore the key forces impacting how consumers are likely to behave at the end of 2023 in this webinar. Watch Now From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast View all resources What We’re Reading 404 Media Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads Ad Age Peloton names new CMO WIRED Microsoft’s AI Chatbot Replies to Election Questions With Conspiracies, Fake Scandals, and Lies Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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